Topic: How the digital marketing revolution will blow away the old business order
“Like it or not, we’re in the middle of a digital revolution. Companies that do not deliver useful and value-creating information and content will no longer win new customers. Neither online nor offline.”
Britta Schlömer has over 20 years of professional experience in classical and online marketing in a wide variety of industries. She gathered her expertise in marketing agencies such as Jung von Matt and worked with clients such as Siemens, Braas Dachsysteme and Commerzbank. At Deutsche Bank she worked for many years in a leading position in international marketing management. Today she is founder & owner of a consulting and service company that develops integrated marketing and sales solutions for SMEs and large companies in order to help them to play a Thought Leader role in the market. She is a pioneer in Inbound Marketing and a certified partner of market leaders such as HubSpot, Marketo, Adobe and Salesforce. She successfully uses Inbound Marketing for her company, advises on implementations and passes on her know-how in training courses and lectures. Her book “Inbound!” published by Rheinwerk Verlag at the end of last year has now led amazon’s bestseller list for half a year.